Manage Your Message to Weather the Storm
No individual or organization can prevent or fully predict natural disasters, imminent threats, or local tragedies. And yet, communications officers are expected to be prepared to address citizen safety and well-being in the event of a crisis.
Is your organization prepared to successfully navigate an unforeseen disaster?
Watch on-demand to learn how to make your organization more resilient and learn from those who’ve weathered the storm (sometimes, literally). We’ll cover:
• Steps to improve how your organization handles crises.
• The basic tools needed in your disaster communications toolkit.
• Methods and solutions for targeting impacted audiences with the right message at the right time.
Speakers Include:
Lieutenant Commander Scott McBride
Chief of Media Relations
U.S. Coast Guard
Meadow Bailey
Communications Director
Alaska Department of Transportation
