Empowering government to build better resident and employee experiences and get more value out of their civic engagement technology.

Learn More
govDelivery

How Customer Experience Affects Email: Tips to Improve Engagement

Last year, government organizations sent over 17 billion emails.  

With a median open rate of 24% (37% for top-performing organizations), it’s clear that email remains one of the most effective communication tools for governments looking to engage with citizens.  

How can your organization leverage email metrics to improve engagement through targeted messaging and data-driven benchmarks?  

Join Granicus Experience Group’s Adam Van Scoyoc and Megan Nipe for a discussion about how email can evolve communications in your organization. Topics will include: 

  • Identifying key metrics are and understanding their impact on engagement 
  • Understanding what factors influence email success 
  • Driving action with citizens through useful tips for email campaigns 

Tune in now!

Related Resources

Guide

Data is Fundamental to Improving the Citizen Experience

Read More
Webinar

Metrics that Matter: How-to Evaluate Civic Engagement

Read More
Webinar

3 Tips in 15 Minutes: Short-Term Rental Advice for Gateway and Resort Communities

Read More
Webinar

Finding Time: Efficiencies for Government Staff

Read More
Webinar

Best Practices for Effectively Communicating with Requesters

Read More
Webinar

How the City of Palm Desert Created an Online Engagement Hub for its Residents

Read More
Webinar

Tips for Dealing with Excessive Public Records Requestors and the Media

Read More
On-Demand Webinar

3 Tips in 15 Minutes: Short-Term Rental Misconceptions

Read More
Webinar

3 Tips in 15 Minutes: Prioritizing Short-Term Rental Safety

Read More
On-Demand Webinar

Tips for a Useful & Intuitive Government Website

Read More
On-Demand Webinar

The 7 Ingredients of a Great Online Public Consultation

Read More
On-Demand Webinar

Building Community Trust Through Transparency

Read More
On-Demand Webinar

Community Engagement and Short-Term Rentals

Read More
On-Demand Webinar

Lessons from the City of San Jose: Transforming Engagement and Shifting IT’s Role in Government

Read More
On-Demand Webinar

Writing Effective Communications to Increase Engagement

Read More
On-Demand Webinar

Short-term rental trends impact on local government

Read More
On-Demand Webinar

Seamless Service: Managing the End-to-End Resident Journey

Read More
Webinar

Diving into Digital Equity: Get Your Civic Engagement Project Ready for IIJA Digital Equity Grants

Read More
On-Demand Webinar

Newly Empowered: How Arizona Communities Can Address Short-Term Rentals

Read More