GUIDE
Empowering communities for the 2026 World Cup
The 2026 FIFA World Cup presents a historic opportunity to elevate public trust by informing, involving, and interacting with residents and visitors through exceptional digital experiences that ensure a safe, positive event for all.
Kick off the World Cup with these core strategies:
- Communicate clearly and proactively with real-time updates across email, SMS, social media, and web platforms.
- Design inclusive and accessible digital experiences that are mobile-friendly and WCAG 2.2-conformant.
- Engage communities and monitor sentiment effectively before, during, and after the event.
- Automate services and streamline operations to enhance responsiveness and improve coordination during peak demand.
