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govDelivery

Strategies for Boosting Ridership and Recruitment with Pace Suburban Bus

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Download: Slide Deck

Join us for an insightful webinar discussing the state of public transit post-2020 and the challenges faced by transit agencies today. Doug Sullivan, the Manager of External Relations at Pace Suburban Bus, brings over 23 years of experience in government affairs and marketing in the transit industry to the conversation. With ridership still in flux due to the aftermath of the COVID-19 pandemic, Sullivan will share how Pace Suburban Bus has been adapting to the changing landscape.

Key Discussion Points:

  • Ridership Recovery Strategies: Discover how Pace Suburban Bus leverages targeted communications through govDelivery to re-engage existing riders and increase ridership through various incentives and promotions.
  • Overcoming the Recruitment Challenge: Learn about Pace Suburban Bus’s innovative approach to addressing the shortage of bus drivers and how they use govDelivery to promote hiring events and reach potential candidates effectively.
  • The Power of Targeted Communications: Understand how govDelivery enables transit agencies to deliver relevant content directly to subscribers, ensuring riders receive only information that is pertinent to their specific bus routes.
  • Leveraging Data and Metrics: Explore how Pace Suburban Bus tracks and analyzes the effectiveness of their communication efforts, driving better decision-making and improved customer satisfaction.

Whether you’re from a public transit agency or interested in the transit industry’s challenges and solutions, this webinar promises valuable insights and actionable strategies.

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