WORLD CUP GUIDE

A community-centric guide to hosting the 2026 World Cup

The 2026 FIFA World Cup is a once-in-a-generation opportunity to transform how communities engage, collaborate, and thrive. The impact of this event will extend far beyond stadium walls. From downtown districts to neighborhood parks, from transit hubs to local businesses, every corner of a community will play a role in shaping the visitor and resident experience.

Communities should come together to get the most out of the World Cup, ensuring public safety, smooth transportation experiences, and tourism opportunities that benefit residents, businesses, and visitors alike.

Unlock strategies to ensure your 2026 World Cup events are safe, engaging, and impactful for everyone in your community.

Download your World Cup guide

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Key benefits to your community

Communicate seamlessly: Deliver timely, inclusive, and effective communications during high-impact events.
Build trust: Build public trust and safety through transparent, accessible information before, during, and after events.
Attract and inform: Use proactive communications to enhance visitor experience and drive local economic impact.
Serve everyone: Deliver timely, locally relevant info to residents and visitors with assistance from AI agents.
Optimize audiences: Grow your digital audience then segment it for personalized outreach that drives action.
Widen reach: Use every channel and partnership to ensure no one misses critical updates.
Drive action: Deploy real-time, personalized messaging to empower safe, confident participation.
Learn and evolve: Capture insights to demonstrate return on investment (ROI) and improve future experiences.