Guide
4-stage strategy for driving utilities program and service enrollment
A well-thought-out communication strategy is essential for managing energy and water use. Clear communication about the benefits of conservation can motivate customers to participate in these initiatives.
As energy and water demand grows, public power and water agencies are promoting conservation initiatives and programs. By adopting a four-stage approach to messaging, public utilities can drive awareness and encourage enrollment in programs that manage energy and water use.
Download this guide to make sure you’re getting the most out of your program enrollment efforts.
Awareness: Expanding knowledge of available services and programs.
Trust & Consideration: Explaining benefits clearly to establish credibility with customers.
Decision & Action: Encouraging and supporting completion of the enrollment process.
Management & Engagement: Maintaining communication to inform customers of future opportunities and relevant resources.
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