2022 Public Sector Digital Communications Benchmark Report
While some organizations have already been integrating digital communications tools into their outreach strategies for over a decade, others are just starting to see the impact that solutions such as govDelivery can offer. Regardless of the experience level, digital communicators know that a critical part of any communication strategy is performance analysis.
The 2022 Public Sector Digital Communications Benchmark Report continues Granicus’ dedication to providing government communicators with insights and key performance metrics gathered from 6,000 U.S. federal, state, local, and transit (SLT); and U.K. organizations that use the Granicus govDelivery solution. Agencies can compare their performance against baseline data on these important areas:
- Device Usage
- Open Rate
- Click Rate
- Engagement Rate
- Subscription per Subscriber
- Overlay Impact
Granicus’ 2022 Public Sector Digital Communications Benchmark Report highlights how governments at all levels are leveraging tools to better communicate with communities and spark engagement that motivates action.
