How Do You Stack Up Against Your Peers?
For every digital message opened, website navigation tracked, or social media follower added, there is one question that inevitably comes up when reviewing metrics: How do my numbers compare to my peers’?
In today’s digital age, there is no need for blind guessing. Metrics are more plentiful than ever and, in this year’s Engagement Benchmark Report, we dive deep into the reporting data of the top three tools used by governments to communicate with citizens: email, websites and social media.