Targeted Messaging Service for Communications Cloud uses secure APIs to deliver personalized communication – like notices, updates and reminders – via email, voice or text message to large groups of people.
Systems can send targeted messages to a wide range of hundreds to thousands of recipients.
Targeted Messaging Service saves printing, postage and employee costs and saves revenue by increasing the forms of communication with constituents. As an example, the program can help agencies with fewer missed appointments, more on-time bill payments and fewer lapsed benefits and licenses.
Message constituents individually, reminding them of upcoming payments, future appointments, bills past due, licenses due for renewal and other personalized communication. Based on responses, create segments in Advanced Package and reach out to them about related services they may care about. The opportunities to expand reach are endless.
Choosing between email, voice and SMS messaging makes it easy to pick the most effective method for communicating with constituents.
Messages can be created with each organization’s styling and tone preferences to maintain brand credibility.
Available for every message sent and received, agencies can follow open and click rates, delivery timestamps and delivery bounce rates.
The intuitive dashboard allows for weekly reporting on messaging analytics.
Integrated for optimized communications
Seamlessly integrates with the Advanced Package for GovDelivery Communications Cloud to segment and send messages based on TMS interaction information.
Add digital communications to your everyday business processes to reduce missed appointments, drive timely renewals and automatically stay in touch with residents as they do business with your organization.
Targeted Messaging Success Stories
Targeted Messaging in our blog
How Text Messaging Campaigns Can Foster Citizen Engagement
This post is excerpted from GovLoop’s recent guide, Preparing for the Era of Digital Transformation. Featured in this piece is Andy Krzmarzick, Vice President of Solutions Consulting, at Granicus. Many government employees rely on high levels of citizen engagement and feedback to effectively do their job and improve services. However, this proves difficult when citizens… Get more from Reach the Public »
Webinar Recap: How Targeted Messaging Increases Engagement
Getting information in the right hands at the right time can be critical to the effectiveness of a message. Granicus’ Targeted Messaging Service (TMS) balances the delicate “signal versus noise” issue many communications teams struggle with: how to keep people informed on what is relevant without overwhelming them with “noise,” or extra information that clogs… Get more from Reach the Public »