A Step-by-Step Guide to Boosting Engagement Rate

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An important question government communicators need to ask themselves is, “How do I know if my strategy is working?”

Measuring and monitoring your digital engagement metrics is the first step. Engagement rate is arguably the most important metric to measure because it tells you how your audience interacts with you over time.

Download this mini guide to learn best practices and practical tips to increase your engagement rate, including how to:

  • Build an authentic audience.
  • Send timely and relevant content.
  • Better segment and target your audience.


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