Why Use Granicus’ Targeted Messaging Service?

Organizations who currently utilize the GovDelivery Communications Suite know the value of being able to reach out to large networks of constituents. But what if you could go a step beyond that to reach out to citizens one-to-one? It would be a crucial component in helping to drive your outcomes.

Our Targeted Messaging Service (TMS) can help with these efforts. Targeted messages can include an acknowledgment of signing up for an email list or service, a reminder about license or registration renewal, or even a bill reminder. It allows for millions of personalized messages to be sent at once, which saves printing, labor, and postage costs while still connecting with citizens on a personal level.

By using TMS, your organization will not only be able to connect with your audience in a detailed way, but your messages will be personalized. For example, a license renewal notification message could include the name of the recipient, how many days left before their license is expired, and detailed information about their closest Department of Motor Vehicles location to renew. Plus, the whole process is automated so you receive the benefit of personalized messaging with the click of a button.

How can TMS support government work, especially when it comes to being more citizen-centric? Here are the top three ways that TMS can help drive public sector outcomes:

1. Save Valuable Resources

Targeted messaging is crucial when it comes to driving your agency’s outcomes because it leads to greater results for less time dedicated to connecting with your audience. TMS will allow the sending of millions of messages at the same time that will encourage citizens to take action and get engaged.

Here’s an example:
The New York State Department of Motor Vehicles needed to digitize their transactions in order to save postage costs and modernize the citizen experience. By sending out over 5.5 million messages per year in the forms of registration confirmations, license reminders, registration renewal reminders and inspection reminders, the agency was able to save $1 million in total postage costs and an average of 28 minutes wait time per person.

2. Increase Revenue

When you appeal to and connect with a broader audience, the chances of increasing revenue are much higher. In other words, the more people you reach with your message, the higher the likelihood of participation in your desired outcome.

Here’s an example:
The U.S. Small Business Administration wanted to enter the 21st century with their communications so that disaster victims could quickly access the resources that they needed when the time came. The solution developed targeted emails for SBA disaster loan applications and provided a delivery report that let the agency see when messages bounced and who did not receive their vital information. The result was 350,000 messages being sent with an increase of 79 percent in electronic loan applications (ELA) within one year.

3. Have a Greater Impact

By connecting with your audience consistently and on a large scale with TMS, you’ll be able to make an impact on a larger scale. So often in government, the information communicated to the public can be critical – even a matter of life and death. By leveraging TMS, you’ll have the greatest opportunity to reach your audience with this important information.

Here’s an example:
The National Highway Traffic Safety Administration of the U.S. Department of Transportation considers their job of notifying citizens of vehicle recalls a matter of life and death. They wanted to do a better job of targeted recall notification emails and remediation information while also tracking delivery statistics. The result was one million recall notifications per quarter (or around four million per year) with a much higher degree of delivery confidence. There was also the removal of the impact to their internal email system trying to send the massive amount of required communications.

Want to learn more about TMS? Read the full story on the National Highway Traffic Safety Administration here.