When laptops first replaced desktops as the new, go-to digital device, being glued to your cubicle or home office while checking email suddenly became a thing of the past. Now that the number of people owning smartphones has rapidly increased and shows no signs of slowing down, we’re redefining what it means to be truly mobile.
As a government communicator, it’s essential that you meet your stakeholders where they are—and in the age of iPhones, Androids, and e-readers, where they are is pretty much everywhere. If your organization isn’t yet utilizing mobile technology to enhance your digital communications strategy, you might be missing out on a key opportunity to engage with your stakeholders and drive mission impact.
According to analysts at Morgan Stanley, accessing the Web via mobile devices will be more prevalent than desktop Internet use by 2015. And mobile users aren’t just glued to their phones to play a game of Candy Crush. Although using smartphones to play games is certainly popular, the percentage of people using their phones to check social media is higher. But the top activity on smartphones (even higher than social media use) is email. In the royal world of digital communications, email is king. According to the Pew Research Center, eighty percent of smartphones owners use their devices to read and send email each week. That means that a mobile friendly digital communications strategy with email notifications at its core is much likelier to succeed than one without.
If you think your organization might benefit from incorporating mobile technologies but you’re still on the fence, or if you’re ready to go mobile but aren’t sure what strategies are most effective, our free e-book could be a great resource. “Mobile is Here to Stay: Are You Ready?” breaks the information into two easily digestible parts. In part one, we cover things like the latest mobile strategies and digital trends, how to kickstart your mobile strategy with email and social media, and the easiest ways to meet mobile goals. Part two concludes with information about innovative mobile technologies for digital communications and how to make your mobile strategy successful.
Mobile may be here to stay, but that doesn’t mean that it’s right for everybody. Your unique group of stakeholders has its own unique set of communication needs, and ensuring that you meet the needs of all of your citizens regardless of their access to certain technologies is a critical part of achieving your mission. Our e-book can help you learn how to incorporate mobile technology into your communications plan without neglecting your other digital channels.