Measuring Success is a Critical Component of Modern Government
If your government organization has developed a strategy to modernize (perhaps with the help of our Strategic Workbook for Modern Government), you’ve no doubt done an assessment of your needs, developed that strategy with the needs of both you and your citizen-customers in mind, and now are watching the results come in. Perhaps you’re communicating with more people, have higher attendance at meetings, or you’re accomplishing tasks more quickly.
But as you start to see results, it’s important to be actively monitoring and measuring success. This allows you to track how well your strategy is working over time and make changes as necessary.
Not sure where to start? Here are a few different ways of measuring success you should keep in mind:
Among the metrics you should be monitoring here are click, open, and engagement rates. All of these can be done directly in govDelivery. If your strategy is successful, you’ve have seen a lift in these numbers. If you want to know how well you’re performing compared to your peers, check out our 2018 Benchmark Report.
Measuring success here isn’t something you can actively monitor all the time, but checking on how satisfied citizens are with your strategy is critical. This can be done through surveys, focus groups, and what you hear anecdotally.
If you’ve modernized properly, measuring success also involves see how you’ve saved time or money, or how you’ve engaged more people. Here are a few examples:
- The CDC was inundated with messages during the Zika virus outbreak in 2016, and they needed a way to better communicate with the public—especially those who were traveling. Using the text messaging capabilities of govDelivery and smart strategy, they were able to have interactive text exchanges with more than 22,000 people.
- The City of San Jose used a spreadsheet and paper-filing system to manage its boards and commissions process. By utilizing the Boards and Commissions tool in the govMeetings, they were able to increase the number of people applying to open positions while reducing the amount of storage required for paperwork.
- Pinellas County was swimming in paperwork just to get items on the county meeting agenda, and they could rarely keep track of who was currently handling it. By moving their meeting and agenda process to govMeetings, they were able to cut agenda-item approval time from three months down to just three weeks.
Want to learn more about how measuring success can help keep your digital strategy in check? Don’t have a strategy in place yet but ready to get started? Download our Strategic Workbook for Modern Government today.