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What is an Engagement Embed? Examples and How-to Guide

Everything you need to know about using Engagement Embeds for community engagement.

What is an Embed?

Embeds use a powerful element in web design called an iFrame, short for Inline Frame. Do you know when you see a YouTube video on a site other than YouTube? That’s an iFrame. An iFrame can insert all sorts of media into your web experiences.

In the case of Engagement Embeds, that media is a Quick Poll or Survey from EngagementHQ into web content or emails.

They hold the power to both increase your participation volume while decreasing reliance on third-party tools.

Below, we delve deeper into what Engagement Embeds are, show you some examples, and walk through exactly how to add one to your digital experience.

Engagement Embed Examples

Engagement Embeds give your community direct access to feedback opportunities while locking into a contextual and natural participation habit. It looks like this:

Engagement Embeds make it easy for community members to provide feedback at every touchpoint with their local representatives. While forcing communities to stick to a single feedback channel or format quickly creates fatigue, Engagement Embeds can:

  • Unshackle engagement projects from a single environment
  • Tap into a trove of top-of-mind resident feedback in-context
  • Reduce managing multiple tools across channels
  • Deliver consistent engagement experiences
  • Improve feedback discoverability
  • Diversify community representation

Adding Engagement Embeds to your website increases project visibility, participation, and just about every other aspect of the community engagement experience.

Any department can benefit from Engagement Embeds. The examples below range from information gathering and benchmarking to in-context forms.

Seek feedback on an interaction or event  

Community sentiment is one of the most critical strategic assets for any public service organization. By adding feedback opportunities to follow-up emails post interaction or event, you can aid long-term planning and strategy development, resource assignment and get insight into what the community values. Use sentiment metrics to communicate achievements and improvements to the public and build trust and support over time.

EHQ Feedback

Interact with the examples below to see how Engagement Embeds support community engagement with as little friction as possible.

Poll community satisfaction post-consultation

Also known as a CSAT survey, this type of survey is used to understand your community’s satisfaction levels with your organization’s services and engagement practices. You can use them to gauge community needs, understand problems with your processes, or segment participants by score for personalized follow-up communications. We recommend measuring changes over time to gain a deeper understanding of whether or not you’re meeting community expectations.

 

Understand preferences and frequency

Good community engagement requires a high level of self-awareness. But to really improve your practice it’s important to understand your community preferences and behavior. This information goes hand-in-hand with productivity and creating diverse community relationships. By asking these questions upfront, and in context, you can adapt your style and methods accordingly, improving community experiences.

Ask for development application feedback in-context

Residents need to provide feedback on development applications, so why not allow them to do so in context as developments are proposed? Whether objecting to or supporting an application, Engagement Embeds lets you tap into a trove of top-of-mind resident feedback. Use the stand-alone embed link to generate a QR code for the front of the property or embed the form once a community member has reviewed the plans on your website or email.

Cover your bases and ask about what you missed

EngagementHQ provides a centralized bank of community insights and feedback to help you make decisions, but sometimes it can be hard to know what questions will yield results. That’s where free-text additional comments come in handy. Use the survey embed code to ask if you missed anything at the end of a consultation or can add it to a thank you page or in follow-up emails.

 

How to add Engagement Embeds to your website or email 

If you’re using a platform that includes an embed or code block, then you can simply copy and paste the Embed code into your website or email.

Take a look at our Helpdesk article to find the guide on sharing Quick Polls and Surveys with Engagement Embeds. EngagementHQ also provides an option to share your Embed as a stand-alone. You can share the link with anyone and they can access the tool.

There’s no reason not to install Engagement Embeds

Easy set-up and non-invasive design make adding an Engagement Embed to your web property a no-brainer. You’ll reap the benefits of improved community engagement without adding friction to the feedback collection process.

Engagement Embeds are available to all EngagementHQ customers. Access them on any plan free of charge, with a white label upgrade available. Get in touch today to access your own Embed code and improve community engagement immediately.