Digital Maturity Model

A clear plan to conquer a complex landscape

Travelers’ behavior and expectations have changed. The pressure is on DMOs to leverage technology, digital marketing, and data and insights to deliver a fluid journey across multiple channels. Digital maturity can help you keep up with the accelerating rate of digital adoption.

Get in touch

Custom-built

Measure what matters most

A recent study by Google and the Boston Consulting Group identified several capabilities key to top performance — delivering on consumers’ expectations for brands and data-driven marketing maturity. We’ve taken it one step further by blending their capabilities with our 20+ years of industry expertise to create the only digital maturity model built to meet the needs of destination marketers.

Data-driven decision making

A clear and actionable roadmap

The Granicus Digital Maturity Model is a structured framework that helps DMOs using our solutions enhance their digital capabilities, systematically identify areas for improvement, and develop strategies to advance their digital marketing efforts.

Competitive advantage

Increased digital maturity can give DMOs a competitive advantage in the tourism industry. Engage more effectively with potential visitors, deliver more personalized experiences, and stay ahead of competitors lagging in their digital transformation journey.

A crowd cheering in the stadium at a large sports event.

Elevated traveler experience

Leverage your digital maturity report to improve your digital presence and overall marketing efforts while delivering a more seamless and engaging experience for potential visitors. Personalized content, immersive experiences, and responsive customer support contribute to attracting more tourists and fostering positive brand associations.

A group of tourists pointing at a historical location

Agility and adaptability

Best-in-class marketers embrace continuous improvement and innovation to remain relevant and successful in our dynamic industry. Progressing through your digital transformation journey inspires a digital-first mindset necessary to adapt to changing marketing conditions and emerging technologies.

Close-up of hands using a smartphone while typing on a laptop keyboard, with a blurred background.

What you can expect

The assessment will take you and your team approximately 30 minutes to complete. The model benchmarks what stage your DMO is at on the digital maturity scale so you can identify ways to increase your DMO’s digital maturity and work with your team to maximize marketing technology and digital marketing investments.

Man holding a laptop in one hand and typing with the other

Don't miss out!

Registration for the Digital Maturity Model is now closed. Subscribe to the Granicus newsletter to be the first to know when the report is released, how you can join the next assessment, and more.

Get in touch