The 4 stage framework to build a future-ready workforce strategy

Vacancies in state and local governments often trigger a vicious cycle: Unfilled roles lead to heavier workloads for the remaining staff, resulting in burnout and turnover. This, in turn, makes it even harder to attract and retain talent.

By focusing on the four stages of communication outlined in this guide, government can align communications to the applicant’s journey to drive more successful outcomes in recruitment and retention. The stages of attracting and hiring include:

• Awareness: Growing your audience to educate potential applicants about open positions.
• Trust & Consideration: Building credibility between applicants and government.
• Decision & Action: Translating awareness and trust into an application.
• Management & Engagement: Connect with applicants through the hiring journey.

Download this guide for a detailed walkthrough for implementing a future-proof digital workforce strategy.