Granicus unveils powerful AI-driven innovations and experience enhancements
July 29, 2025Washington, D.C. – Granicus, a global leader in customer experience technologies for government, today released its 2025 Semiannual Update, marking significant advancements in digital public service delivery. The update covers an expanding suite of AI-powered tools, platform-wide enhancements, and accessibility improvements designed to transform how governments engage with constituents and empower their workforce. Also included in this update are several new solutions for Destination Marketing Organizations (DMOs), the company’s newest sector served through the recent acquisition of Simpleview.
Reimagining government with new solutions and capabilities
Granicus is expanding its platform with novel, dynamic offerings designed to help governments and DMOs better serve their constituents and customers:
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Government Experience Agent (GXA) – NOW AVAILABLE: An AI-powered, conversational digital agent that provides always-on, precise, consistent, and contextually relevant responses to resident questions in simple language — improving customer satisfaction while cutting service delivery costs by up to 30%.
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Government Experience Cloud (GXC), Operations Cloud – NOW AVAILABLE: A unified suite that streamlines agenda management, video streaming, and public records fulfillment – empowering agencies to reduce legal risk and reclaim time for high-priority initiatives.
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Government Experience Insights (GXI) – NOW AVAILABLE: Available in Foundations and Enterprise tiers and coming soon in Professional tier, GXI enables governments to capture sentiment, analyze behavior, and turn complex data into actionable insights to drive more effective engagement.
Accelerating innovation for DMOs
In support of the company’s newest addition, Simpleview, powerful new tools are being introduced to help DMOs streamline operations, enhance collaboration, and drive measurable impact.
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CRM Apex Essentials – COMING SOON: A streamlined, CRM solution designed specifically to enhance DMO Website & CMS platforms. Built on a modern API framework, it simplifies partner management and content publishing – delivering essential capabilities without the complexity or cost of enterprise systems.
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Momentus Integration – COMING SOON: A real-time sync between Momentus (formerly VenueOps) and Simpleview CRM that eliminates double entry, improves visibility into confirmed bookings, and enhances collaboration across sales and event teams.
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Simpleview CRM 3.0 – Sports User Group – NOW AVAILABLE: A dedicated module tailored for sports event sales, this update eliminates the need for custom workarounds and enables seamless integration with Playeasy – empowering DMOs to manage sports tourism more efficiently and at scale.
These innovations reflect Granicus’ commitment to supporting tourism and destination marketing professionals with purpose-built, scalable technology that drives results.
AI at the core: Smarter, faster, more impactful
Granicus is embedding AI across its platform to help governments work smarter. AI-enabled enhancements coming soon across the Granicus portfolio include:
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Generative AI-Based Content Coaching – COMING SOON: Generative AI tools that assist with content creation, recommendations, and summaries – boosting productivity by up to 57% and saving teams over 11 hours per week.
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AI-Powered Text Analysis – COMING SOON: Advanced analysis tools for Sentiment & Feedback that help agencies quickly identify key themes from open-ended community input—reducing manual analysis time by up to 85%.
Elevating the experience for all
With a strong focus on accessibility, security, and usability, Granicus is enhancing the digital experience for both constituents and government staff:
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Accessibility Enhancements – NOW AVAILABLE: Continuous updates across websites, forms, and service request tools to meet WCAG 2.2 AA standards – ensuring inclusive access for all users.
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Engagement Cloud Single Sign-On (SSO) – NOW AVAILABLE: A unified login experience with robust security features like multi-factor authentication, reducing password fatigue and improving user satisfaction.
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Pagefreezer Partnership – NOW AVAILABLE: Seamless website archiving for compliance and transparency, enabling agencies to meet record-keeping requirements with ease.
To make it easier for customers and prospects to intuitively understand Granicus’ rapidly expanding solutions portfolio, we are introducing a new product taxonomy with simpler, function-based solution and product names. The goal of the product naming change is to create consistency and make it easier to understand the capabilities and value that Granicus delivers.
The July 2025 update underscores Granicus’ commitment to helping governments deliver better outcomes through smarter technology. By combining AI innovation with user-centric design, the company is enabling agencies to serve their communities with greater efficiency and impact.