How agencies can use text messaging to improve engagement across programs and services.
The public sector is moving away from a world of only blast communications to reaching those they serve through multiple touchpoints, delivering on the public’s expectations of more intimate conversations while meeting and maintaining compliance.
With 90% of Americans having a smartphone, Granicus understands the need to expand communications strategies to include text messages that create highly personalized experiences. Over the past few years, we have seen an upward trend of federal, local, and state governments leveraging text messaging to engage with those they serve.
For instance, federal agencies sent nearly 148 million text messages in 2023, an increase of 10% since 2022 and 22% since 2021.
Text messaging provides agencies with another communication channel that is frequently used while providing data-driven insights to tailor and improve overall communication strategies.
