The Veterans Legacy Memorial (VLM), the only online memorial that honors over 4.4 million veterans with an interactive memorial page for each veteran, launched in 2019 with further plans to develop into an interactive website in 2020 as a direct result of the COVID-19 pandemic restrictions on visiting national cemeteries. In order to encourage VLM users to submit tributes in a variety of formats, the National Cemetery Administration (NCA) targeted several audiences with awareness campaigns using govDelivery to encourage participation from survivors, next of kin, veteran and other service organizations, and other end-of-life industry partners.
- 4.4M+ Veterans honored on online Memorial site
- 200,000 subscribers targeted by awareness campaign
- +40% open rates
- Increased participant submissions