A self-described “young, determined mountain town with a modern vision,” Silverthorne, CO is a community located in the Rocky Mountains, about 70 miles west of Denver. Situated in the mountains and surrounded by wilderness areas and plentiful places to ski, Silverthorne has become a popular destination for visitors. The town’s marketing team has made it a priority to communicate with every segment of the community — permanent residents, visitors, and businesses — with targeted messages and has found success using govDelivery to accomplish this.
- 45%-52% newsletter open rate
- 72% engagement rate
- Greater flexibility in creating newsletters
- Improved consistency in messages to the community