Empowering government to build better resident and employee experiences and get more value out of their civic engagement technology.

Learn More
govDelivery

King County’s New Approach to Media Relations Results in Better Engagement

Connecting more effectively with citizens and the media

King County, Washington, provides many public services for more than 2 million residents in the greater Seattle area—from transportation and public health to natural resources and elections.

Traditionally, King County has relied on press releases to carry important messages, sending full-length stories to large email lists of journalists. But oftentimes, the press releases were ineffective, failing to connect residents quickly to events, activities and services.

Download this case study King County worked with Granicus to develop a new, innovative approach to traditional media relations, increasing their engagement on new press releases by 33 percent.

Related Resources

Webinar

Fund Your Stimulus Project Before It’s Too Late [10/27 Webinar]

Read More
Webinar

October Clerk Spotlight: Broken Arrow, OK [10/28 Webinar]

Read More
Webinar

4 Strategies to Spark Public Engagement

Read More
On-Demand Webinar

Federal Security Standards: Why Local Governments Should Care

Read More
Webinar

Transforming Government for the Digital Era: A Summit for IT Leaders [with Government Technology]

Read More