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King County’s New Approach to Media Relations Results in Better Engagement

Connecting more effectively with citizens and the media

King County, Washington, provides many public services for more than 2 million residents in the greater Seattle area—from transportation and public health to natural resources and elections.

Traditionally, King County has relied on press releases to carry important messages, sending full-length stories to large email lists of journalists. But oftentimes, the press releases were ineffective, failing to connect residents quickly to events, activities and services.

Download this case study King County worked with Granicus to develop a new, innovative approach to traditional media relations, increasing their engagement on new press releases by 33 percent.

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