When Anchorage, Alaska experienced a 7.0 magnitude earthquake, the Alaska Department of Transportation comms team had to work fast to get travelers off the roads. Using a dual-pronged strategy of email and text, powered by govDelivery, they alerted tens of thousands of subscribers to potential damage.
- 34K Subscribers On average, there are two subscriptions per subscriber.
- 74% Engagement Rate 74% of DOT recipients open and/or click on bulletins.
- +99% Deliverability High deliverability ensures the message gets to subscribers.
- 140 Bulletins The comms team sent targeted messages to segmented subscribers following the earthquake.