Connect Families with Childcare
Access to early childhood and out-of-school learning, such as childcare, Head Start and preschool, is a vital social service in the best of times. During the COVID pandemic, providing those opportunities for working families – especially families of first responders, health care and other essential workers – became crucial.
This was no different for Indiana’s Family and Social Services Administration (FSSA), the agency that connects funding and regulations for families and childcare providers. Having consistent messaging to both providers and families who could be difficult to reach consistently required a focused strategy. Using Granicus technology and services from the Granicus Experience Group (GXG), FSSA developed a unified family experience even during a time of crisis. With GXG as a partner, FSSA created maps to detail customer journeys and processes, then built sophisticated, automated digital campaigns to enable communications around enrollment.
As a result, FSSA provided necessary information to childcare providers and a lifeline to families in a time of need through a process that is helping build additional communications avenues with constituents even after the pandemic ends.