To rebuild its website, Grand Prairie turned to OpenCities from Granicus with three goals in mind:
- Increase mobile-friendly online options for city services.
- Make it easier for constituents to find content on the city website.
- Improve content on the page level to make it easier for citizens to understand information.
OpenCities leverages robust data and analytics to provide cities like Grand Prairie with powerful content and design tools.
“Along with our own goals, we met with each department and got a better understating of their goals and what their top tasks were,” Enriquez said. “That gave us a clear action plan to tackle what we knew citizens need from the site.”
The first step was to improve navigation. The designers placed a search bar in the header of the site, making it easy to locate and use. The search function leveraged the “best bets” tool within the OpenCities CMS to ensure the most relevant content for keywords would appear in site search results. That helped ensure website users found relevant content quickly.
The community calendar, one of the most popular pages on the site, was given a new layout and included multiple ways to access event information, including a calendar grid view, event listing view, options to search by keyword, date, and category, and a gallery of photos from social media.
And then, finally, the site did away with the abundance of PDFs in exchange for a solution that incorporated OpenForms to create as many mobile-friendly online form options as possible in place of in-person or mail-in submission requirements.