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Georgia DNR Uses Digital Tools to Increase Revenue and Expand Access

Using digital comms helped Georgia DNR increase the number of people making park reservations

The Georgia Department of Natural Resources (Georgia DNR) sustains, enhances, protects, and conserves Georgia’s natural resources.

Over a period of 20 years, Georgia DNR spent a total of $20 million on geospatial data, yet none of it was built for citizen consumption.

Working with Google, Georgia DNR built the “Georgia Outdoor Map,” a one-stop-shop for outdoor enthusiasts. While the Georgia Outdoor Map was a great information hub, it needed some promotion to the public.

Download this success story to learn how they used the GovDelivery Communications Suite to develop an email communication strategy that increased revenue by nearly a quarter-million dollars annually.

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