3 Tips in 15 Minutes WEBINAR SERIES

Driving participation in conservation initiatives and efficiency programs

As energy and water demand grows, public power and water agencies are promoting conservation initiatives and efficiency programs. By taking a strategic four-stage approach to messaging, public utilities can drive awareness and encourage enrollment in programs and initiatives that manage energy and water use.

Each weekly 15-minute webinar will offer three tips that utilities can use to drive customers through the full program enrollment journey. Save your spot today to unlock expert insights designed to help your organization drive participation in programs that conserve resources.

Webinar details
Stage 1: Awareness | April 22nd at 1 p.m. ET
Stage 2: Trust & Consideration | April 29th at 1 p.m. ET
Stage 3: Decision & Action | May 6th at 1 p.m. ET
Stage 4: Management & Engagement | May 13th at 1 p.m. ET

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What to expect

This series will outline the benefits of providing easy and equitable digital access to government information and services, as well as showing practical examples of how you can modernize your website and communications while also offering services online and enabling engagement programs.

WEBINAR DETAILS
Expanding knowledge of conservation initiatives and available programs

Raising awareness for water and energy conservation initiatives and programs is key for managing demand, especially during peak hours or seasons. Register for this session to discover effective strategies to educate customers — helping them understand the importance of reducing consumption.

  • Date: April 22, 2025
  • Time: 1 p.m. ET / 10 a.m. PT
  • Speaker: Colleen Fueglein, Product Marketing Manager, Granicus
Building credibility as a service provider.

Utilities must clearly explain how programs work and their benefits to encourage customer participation. Register for this session to discover how agencies can build trust, and help customers feel confident that the programs they enroll in will benefit both them and the community.

  • Date: April 29, 2025
  • Time: 1 p.m. ET / 10 a.m. PT
  • Speaker: Delaney Gilman, Program Strategy Manager, GXG
Supporting independent completion of the enrollment process.

Whether signing up for a weatherization assistance program or applying for a water conservation rebate, customers must complete the full enrollment process to receive benefits. Register for this session to discover how agencies can convert awareness into action and completed applications.

  • Date: May 6, 2025
  • Time: 1 p.m. ET / 10 a.m. PT
  • Speaker: Colleen Fueglein, Product Marketing Manager, Granicus
Maintaining communication to inform customers of future opportunities and relevant resources.

Application submission is not always the final step in the program enrollment process. Additional actions might be required from applicants, such as correcting errors or providing further documentation. Register for this session to discover how to guide customers independently through the rest of the process whether they are approved and must complete a next step or denied and require alternative solutions.

  • Date: May 13, 2025
  • Time: 1 p.m. ET / 10 a.m. PT
  • Speaker: Michelle Stephens, Sales Director, Granicus

Save your spot

Learn effective methods to engage your community in just 15 minutes each week.

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