Speakers: Kit Sullivan, UX Designer | Olivia Fiocchi, Marketing Specialist | Danielle Mullen, Segment Marketing Manager
Government agency leaders are focused on modernizing the civic engagement journey to create better experiences for the people they serve. From improving program awareness to increasing enrollment and establishing continued participation, leaders are finding new ways to bring positive digital government experiences to their users.
Join Granicus experts for two 30-minute conversations that dig into data on five critical digital communications benchmarks including open rate, click rate, engagement rate, subscription per subscriber, and overlay impact.
- What each metric means
- How you rate in comparison to your peers
- Tips for improving that ranking
- Key takeaways for government