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How the City of Edina Implemented an Effective Digital Community Engagement Strategy

As residents continue to demand more transparency and accountability from their local leaders, robust digital solutions have become essential. It can be difficult to facilitate two-way dialogue and build trust with community members through just social media and town hall meetings. However, an online community engagement platform can help bring more people into the local conversation.

In Edina, Minnesota, government officials have used their platform, Better Together Edina, to reach more residents than ever before. Edina has been able to gather reliable community feedback for a wide range of projects that have seriously informed their decision-making. From infrastructure improvements to climate action plans, they’ve included the community in conversations from the very start to ensure initiatives reflect the values of residents and to reduce the risk of pushback in late-stage projects.

In this webinar, you will hear directly from MJ Lamon, Community Engagement Coordinator at the City of Edina, and Jessica Vanderwerff Wilson, Water Resources Manager at the City of Edina, as they walk through how they implemented their engagement platform, gained internal buy-in, and what they envision for the future of Better Together Edina.

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