As governments redefine customer experiences, communications leaders look to transform public interactions that connect with and engage audiences. However, identifying and tracking effective metrics for these programs can place a burden on many governments, both in time and financial costs. Hear from our experts as they provide insights for agencies seeking the critical data needed to best evaluate their constituents’ communications experience journey.
Key takeaways include:
- How to evaluate available data to identify key metrics for success
- Which metrics are most important to stakeholders and how to influence them
- Tips for improving communication metrics for future campaign planning