How to Leverage SMS in Federal Outreach Strategies

Digital government provides agencies with the tools that better connect the public and efficiently meet their needs. The tools of digital government have communications by significantly broadening the channels through which audiences can be messaged, moving beyond websites to include options such as social media and SMS/text messaging.

When it comes mobile messaging, though, that convenience has grown into a necessity. For vulnerable populations, one in four low income individuals rely solely on smart phones for digital access. Coupled with the demands laid out by the Equity Executive Order to provide crucial services to the public, aligning outreach methods, such as SMS/text messaging, to reach marginalized populations is a more important than ever.

“How to Leverage SMS in Outreach Strategies” is a free downloadable guide that demonstrates the benefits of SMS messaging for federal communicators and provides a blueprint for implementing messages into existing communications and outreach strategies. Equipped with the tips and samples provided in this guide, agencies can move towards effectively integrating SMS messaging into their plans and broaden the impact of their strategies.