Guide: Leveraging short-term rentals for tourism growth

Short-term rentals are nothing new. People have been renting their homes — either partially or fully — for years, but the way these transactions take place has changed recently due to platforms like Airbnb that make it easy for hosts and tourists.

Now that travelers are starting to prefer staying in short-term rentals instead of traditional lodging like hotels (which are easier to audit for tax purposes), local governments and destination marketing organizations (DMOs) are presented with a new challenge. It is nearly impossible to manually locate every short-term rental in a jurisdiction, especially as new units go on and off the market daily.

Learn about how to turn this challenge into an opportunity to fund tourism marketing by increasing compliance with applicable short-term rental tax and license regulations. With the right tools, revenue recovery potential can be in the thousands — and sometimes millions.

Download this guide to learn more about what destination marketing organizations and local governments can do to increase funding for tourism marketing from short-term rentals.