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Email Checklist for Government Communicators

Before You Hit Send

Email is one of the most-effective communication channels for the public sector to reach, engage, and move their audiences to take action. But with high-traffic inboxes, increasing mobility and shortening attention spans, your email has to work even harder to get people to open, read, click and act. Not to worry: Whether you’re emailing 500 or 500,000 people, this pre-send checklist will help give your emails the boost they need to grab your audience’s attention—and keep it.

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