Driving enrollment in utility programs and services

As energy and water demands grow, public power and water agencies are promoting conservation initiatives and programs. By adopting a four-stage approach to messaging, public utilities can drive awareness and encourage enrollment in programs that manage energy and water use.

For agencies looking to fine-tune their internal strategies for increasing and improving program enrollment process, Granicus has created a four-state checklist to provide insights for planning.

This checklist includes tips for:

• Building awareness and increasing opt-ins
• Establishing trust and customer consideration
• Developing strategies that drive decisions and enrollment
• Maintaining engagement and building long-term connection

Put the checklist to work for your agency’s conservation initiatives.