Guides
5 Modern Principles for COVID-19 Response
The COVID-19 pandemic caught us all by surprise.
It moved rapidly. It forced unprecedented action. It brought every established process to a halt.
In what seemed like an instant, citizens and residents everywhere turned to government for daily — even hourly — communications.
While peoples’ lives were disrupted, they were more connected than ever — urgently seeking out information about unemployment, business closures, distance learning, and health care options.
Out of this unprecedented time came many lessons learned that helped to shape newly-realized principles for crisis response.
Download this guide, to uncover these takeaways to help modern government communicators build a digital-first strategy for crisis response.
