U.S. Department of Treasury: Making Home Affordable
Foreclosure Prevention Program Surges with Digital Communication.
With 2016 being the last year for homeowners to enroll in Making Home Affordable (MHA), the Department of Treasury explored ways to increase visibility in a fast and flexible way in order to increase participation before the program expired. Treasury turned to Granicus for support in targeting their audience who was not yet enrolled and keeping them engaged on an ongoing basis.
Download this success story to learn how Treasury used the GovDelivery Communications Suite to attract 80,000 new subscribers and increase traffic to MakingHomeAffordable.gov by 18 percent.