There comes a time in every homeowner’s life—the months of March, April, and May, to be exact—when you’re forced to stop, look around you, and realize that the cobwebs in the corner and the dryer that’s spitting flames can no longer be ignored. It’s that magical time of year when the brooms come out and the gloves come off, and by the end of it, you feel like you’re living in a whole new home. It’s Spring Cleaning time, and it’s not just for houses anymore. 
It’s no secret that getting your subscribers to take notice of your organization’s emails amongst the hundreds of other messages crowding their inbox is no easy task, but that doesn’t mean there’s any excuse for bad design. With today’s technology, email messages no longer have to look and feel like colorless relics with no personality. But because so many public sector agencies neglect to turn their fearless Spring Cleaning eyes toward their communication plans, the vast majority of emails still do.
So when was the last time your organization took a hard look at the design of its emails?
Are you using images and color in your emails? Are they mobile ready? Have you done A/B testing to figure out what kind of messages your subscribers are most interested in? If not, then it’s probably time for a design update. From short and sweet subject lines to personalized addresses, there are loads of easy and incredibly effective things you can do to bring your organization’s emails to a whole new level.
So you want to get your emails in their best Summer-ready shape but you’re not sure where to start? Our upcoming free webinar, “Engaging Email Design: Get Better Results From Your Messages,” has everything you’ll need to know about the latest research in email design. With an abundance of practical information about tips, tricks, and trends, we promise you’ll be whipping out the email dust-buster and on your way to a polished product in no time.
