GovDelivery, the leading provider of cloud-based public sector communication solutions, announced today that it will host a webinar on Tuesday, January 28 at 1:00 p.m. ET to discuss how state and local government organizations can leverage digital communications to better engage their citizens. This free event titled “Citizen Engagement in the Digital Era,” will feature Ruthbea Clarke, Research Director of the global Smart Cities Strategies program at IDC Government Insights, who will address how to build a robust citizen engagement strategy through digital communications to better meet citizen expectations. Clarke will provide actionable communication takeaways that public sector organizations can implement immediately to achieve greater citizen satisfaction with their organization.
“Effective citizen engagement is playing an increasingly important role in achieving mission results for public sector organizations,” said Scott Burns, CEO at GovDelivery. “While presenting a better solution for engaging citizens, the digital era brings the challenges of a constantly growing and changing landscape of communication channels and tools. We’re proud to have Ruthbea, a leading authority on smart city strategies, join us to discuss some of the most valuable digital communication strategies and tactics needed to help state and local government entities address these challenges and remain focused on engaging more citizens, functioning more efficiently, and ultimately driving mission success.”
GovDelivery offers a massively scalable digital communications ecosystem currently in use at more than 1,000 government organizations globally. GovDelivery helps agencies reach more people, automate communications, save money and improve program results. Public sector entities from all levels of government achieve these objectives by using the platform to encourage residents and stakeholders to sign up for and receive updates on specific topics. From road closures to health and safety news to local authority service updates, stakeholders can opt to receive messages through email, SMS/text messaging, and other digital channels such as social media.
To register for the upcoming webinar, please visit http://direct.govdelivery.com/idc-webinar-citizen-engagement-pr.
About Ruthbea Clark
Ruthbea Yesner Clarke is a research director responsible for managing the global Smart Cities Strategies program. In this program, Ms. Clarke discusses strategies and execution of relevant Smart City technologies and services implementations with a focus on intelligent transportation systems and smart public safety. She also contributes to consulting engagements and custom research requests to support state and local governments’ Smart City strategies and IT vendors’ overall Smart City market strategies. Ms. Clarke holds a BA from Wesleyan University, and graduated Summa Cum Laude from Boston College with an MBA and MSW joint degree.
