The end of the COVID-19 public emergency means millions may become vulnerable as funding for expanded coverage qualifications is set to end in December 2023. More than ever, a clear strategy for a multi-channeled inclusive outreach will be critical to connect with individuals who may qualify for re-enrollment into Medicaid or for life-saving programs like SNAP.
States handling this “Unwinding” have become strained as challenges in handling volume, workforce, outreach, or returned mail have become widespread. Agencies can benefit from using data-driven technologies, ready to deploy for immediate action, to advert program disruptions and ensure equitable access to enrollees.