What's Next in Crisis Communications: The COVID-19 Vaccine
COVID-19 changed everything we thought we knew about crisis response. Now that we’re moving closer to the distribution of a vaccine, states and local governments are faced with figuring out how to prepare, communicate to citizens quickly and effectively, and manage distribution.
Watch this session with Granicus and Governing.com to hear our experts discuss why a coordinated, omni-channel communications plan is critical to preparing your community in advance, building engagement and trust, and reducing misinformation.
We’ll also discuss:
- How times of crisis offer an opportunity for government to build bridges between subject matter experts, department leadership, media, and the citizens they serve
- Key takeaways to help government communicators build a digital-first strategy for crisis response
- New fundamental ways of thinking about crisis response communications and frameworks, tactics, and examples that can help you ensure you’re prepared
Original airdate: December 16th, 2020