Technology is constantly evolving, as are the expectations of your digitally sophisticated residents and community members (aka customers). As your agency strives to keep up and increase digital engagement with customers, your website is more often than not becoming the central hub for enabling a better digital experience.
To help local government leaders like you prepare, we’ve uncovered nine of the more mature trends and have composed a “future-fit” checklist:
Among our client base, we are experiencing a tipping point of recognizing the need to create great digital customer experiences. This is translating into customer experience initiatives, often spearheaded by elected government officials.
With so much content on a website, findability continues to be a major challenge for local government agencies. Simple updates like appropriately tagging images, using page headers, and implementing filtering tools can help users navigate a webpage more intuitively.
Governments have trailed behind the web accessibility train, but with mandates in place, it’s time to keep up. Similar to creating accessible ramps to allow people to enter a building, it’s equally important to have a website that is accessible to those who are visually-, hearing-, and mobility-impaired.
Contact us today to learn more about how you can prepare.
