Why borrow an audience when you can build one?

Algorithms decide who sees your messages, engagement is unpredictable, and one platform change can leave you struggling to reach the people who matter most. For public sector organisations, clear, direct communication is critical — so why leave it in the hands of third parties? In this webinar, we’ll show you how to move beyond borrowed audiences and build a communications strategy that puts you in control. Learn how to grow and nurture your own engaged audience, ensuring your messages land exactly where they need to — without interference. If your communications matter, don’t leave them to chance. Join us and take back control!

Key takeaways:

• Understand the limitations of social media: Learn why relying on social media platforms for communication can be risky, with unpredictable algorithms and platform changes.
• Develop a direct communication strategy: Discover how to build and nurture your own engaged audience, ensuring your messages reach the right people, at the right time — without third-party interference.
• Take control of your communications: Gain insights into creating a robust communications strategy that puts you in control, ensuring critical messages land exactly where they need to.

Be sure to check out the entirety of the webinar series.