Know your audience

The power of smart segmentation

From council tax communications to public health messaging, the right message needs to reach the right people at the right time. This session will explore how audience segmentation can improve engagement, ensure inclusivity, and drive more effective public sector campaigns. This webinar will provide you with insights you can put straight into action.

Key takeaways:

• Mailing lists vs questions: The pros and cons of different ways of segmenting audiences.
• When not to segment (GDPR, ethics, and sensitivity).
• GIGO: Garbage in, garbage out — maintaining segmentation.

Be sure to check out the entirety of the webinar series.