At Granicus, we believe the future of tenant engagement lies not just in communication, but in personalisation — by working to understand tenants and the means of participation that best suit their needs.
One size doesn’t fit all … and it never did
From young renters to elderly residents, from digitally savvy tenants to those who prefer face-to-face contact, housing associations serve incredibly diverse communities, each with their own unique needs, preferences, and motivations.
That’s why generic outreach no longer works. To truly raise the bar on tenant engagement, we must move beyond demographics and embrace more complex personalisation via methods like psychographic segmentation; that is, we need to understand tenants based on their values, lifestyles, and attitudes.
With Engagement Cloud, housing providers can:
This isn’t just about better communication; rather, it’s about creating experiences that feel personal, inclusive, and empowering.
Participation on their terms
Consultation is a key part of tenant engagement, but it often falls short when designed around organisational convenience rather than tenant needs.
That’s why housing associations need to offer choice. Tenants should be able to engage in ways that suit their lifestyle, whether that’s:
- Responding to a quick poll via SMS.
- Joining a virtual town hall.
- Sharing feedback anonymously through an online portal.
By removing friction and offering flexibility, we make it easier for tenants to participate. This, in turn, means they are more likely to do exactly just that.
From satisfaction to belonging
Tenants are more likely to trust when they feel understood. When they trust, they’re more likely to engage. And when they engage, satisfaction becomes more than a metric, it becomes a sense of belonging.
At Granicus, we’re helping housing associations to make this shift not only through technology, but through strategy, insight, and empathy.
Join us at the Inside Housing Communications Conference to hear more. I’ll be speaking on the panel “Raising the bar: The new level of tenant engagement and communication” and I’d love to share how we’re helping organisations turn engagement into impact.
