Light lifts to start improving public sector experiences today

Public consultations shouldn’t feel like a formality — an exercise you do just to say you’ve done it. This webinar will provide practical strategies to make engagement meaningful, ensuring citizens feel heard, policymakers get real insights, and decisions reflect the needs of the community.

Date: 4 June 2025
Time: 11:00 am [BST]
Duration: 30 min
Cost: Free
Speaker: Jonathan Bradley, Senior Experience Partner

Key takeaways:

• Not everyone wants to complete a survey. Giving people a range of options to comment is a better experience but also generates more useful insight. It’s your usual horses for courses situation.
• Break your content down into multimedia bits and pieces. No one wants to spend their evenings navigating a 50-page document (well maybe a few unique people). Think Netflix and contribute.
• Be open. Encouraging dialogue and letting people speak to each other generates data-driven decisions. Think safe spaces for public deliberation.

Social media might give you access to an audience — but it’s an audience you don’t truly own. Algorithms decide who sees your messages, engagement is unpredictable, and one platform change can leave you struggling to reach the people who matter most. For public sector organisations, clear, direct communication is critical — so why leave it in the hands of third parties? In this webinar, we’ll show you how to move beyond borrowed audiences and build a communications strategy that puts you in control. Learn how to grow and nurture your own engaged audience, ensuring your messages land exactly where they need to — without interference. If your communications matter, don’t leave them to chance. Join us and take back control!

Date: 11 June 2025
Time: 11:00 am [BST]
Duration: 45 min
Cost: Free
Speaker: Amanda Lee, Senior Marketing Manager

Key takeaways:

• Understand the limitations of social media: Learn why relying on social media platforms for communication can be risky, with unpredictable algorithms and platform changes.
• Develop a direct communication strategy: Discover how to build and nurture your own engaged audience, ensuring your messages reach the right people, at the right time — without third-party interference.
• Take control of your communications: Gain insights into creating a robust communications strategy that puts you in control, ensuring critical messages land exactly where they need to.

Public sector organisations collect vast amounts of unstructured data — emails, surveys, social media interactions — but how do you turn it into actionable insights? This session will explore tools and techniques to analyse, organise, and leverage unstructured data for better decision-making whilst remaining compliant.

Date: 18 June 2025
Time:11:00 am [BST]
Duration 45 min
Cost: Free
Speaker: Dan Rhodes, Senior Director, Legal & DPO

Key takeaways:

• The legal landscape: Gain insight into what compliance looks like and why it is not as stressful as it first might seem.
• Embracing technology: Understand what part your technology can play in storing and understanding your data within your organisation.
• Building trust: Don’t be scared to use your data! Use your information in meaningful ways that make a difference in your community and build trust with your audience. This could be as simple as sending the right message to the right person.

Personalisation isn’t just for the private sector — public services can benefit too. Learn how public sector organisations can use data to deliver more tailored experiences, improve decision-making, and ensure residents receive the support and information most relevant to them.

Date: 24 June 2025
Time: 11:00 am [BST]
Duration: 45 min
Cost: Free
Speaker: Tracy Ryan, Director EMEA Marketing

Key takeaways:

• Personalisation Drives Better Outcomes: Tailored services lead to more relevant support, improved citizen satisfaction, and smarter use of public resources. When services feel personal, people are more likely to engage and trust the system.
• Data is the Foundation of Personalisation: Effective personalisation starts with good data. Understanding citizen needs, preferences, and behaviours allows public sector organisations to make informed, proactive decisions that improve lives.
• Start Small, Think Big and Use the Right Tools: You don’t need to overhaul everything at once. Begin with simple, high-impact personalisation efforts, and scale from there. Platforms like Granicus can help you unlock the power of your data and deliver smarter, more connected services.