Before You Hit Send

An Email checklist for public sector communicators

Email is one of the most-effective communication channels for the public sector to reach, engage, and move their audiences to take action. But with high-traffic inboxes, increasing mobility and shortening attention spans, your email has to work even harder to get people to open, read, click and act.

Not to worry: whether you’re emailing 500 or 500,000 people, this pre-send checklist will help give your emails the boost they need to grab your audience’s attention—and keep it.