Best practices for SMS in central government outreach strategies

By incorporating two-way SMS, departments and agencies can create stronger connections and encourage active participation.

Download the guide to discover how AI and machine learning can enhance your SMS outreach, optimise timing and frequency, and seamlessly integrate with existing communication channels like email and social media. Learn best practices for building consent-based SMS strategies and tracking key engagement metrics to refine your outreach efforts.

You’ll learn:

• How to build consent-based SMS strategies: Understand how to implement opt-in methods that build trust and ensure compliance.
• Best practices for personalising SMS communications: Discover techniques for tailoring messages to meet your audience’s unique needs.
• Optimising timing and frequency: Understand how to determine the right timing and message cadence for maximum impact.
• Leveraging AI and machine learning in SMS outreach: Explore ways to integrate advanced technologies to improve engagement and outreach efficiency.
• Measuring and enhancing SMS campaign success: Gain insights into tracking engagement metrics and refining strategies for better communication outcomes.