GRANICUS EXPERIENCE GROUP

Connecting governments to better experiences

Granicus Experience Group (GXG) helps your organisation achieve measurable outcomes by designing custom solutions for communications, engagement, service delivery, and more.

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We help governments with:

Omnichannel experience design

Make your digital presence more intentional, connected, and human. Meet your audience where they are. Create equitable access for underserved communities. Educate people on the services they are eligible for and the processes for receiving them.

Strategic outreach and communication

Complement and enhance your communications to better reach your audience and achieve the outcomes you need. Drive awareness, registrations and measure effectiveness to improve communications over time.

Digital service design

We design a path to ensure your community and the people you serve can do what they need to do as simply as possible. Our proven approach starts with understanding your community and uncovering the challenges, pain points, and burdens in your current customer experience. Then, our service design framework resolves these points of friction, designing a set of digital services that make the lives of your community and staff easier.

Agile, flexible, repeatable

450 agencies

Team alignment

Maximise value

More than 450 UK organisations have chosen Granicus to modernise their online services, web presence, and communications programmes.

GXG’s unique approach breaks down departmental silos and brings together key stakeholders to align on a singular view of the citizen and map out a digital experience that can achieve better outcomes.

We work hand-in-hand with our clients to maximise the value they get out of their technology and develop strategic digital programmes that inform, educate, and compel people to take action.

OUTCOME

Improving services for the public and staff

Mid Devon District Council (MDDC) worked with Granicus Experience Group to redesign their digital services in a way that places residents at the heart of the experience. GXG worked closely with MDDC staff to engage residents, then co-create digital service blueprints that addressed user needs while simultaneously optimising internal workflows and improving employee morale. This process ensured every touchpoint was meticulously considered, from initial customer action to service completion. Additionally, GXG helped MDDC adopt an agile methodology, allowing for continuous refinement based on user feedback and testing.

“If it’s something that has a high transaction rate but a low customer experience, then that’s where we will focus. It’s about improving the customer journey but also improving and decreasing contact points that slow service delivery.”

Lisa Lewis

Corporate Manager for Digital Transformation, Mid Devon Council

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A group of council government employees working to Improveservices for the public and staff

TALK TO THE TEAM

Find out how GXG can help you accomplish your goals

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Meet the leadership team

Angy Peterson Vice President

Danielle Harvie Senior Manager, Data and Insights

Jeff Tzucker Manager, State Market Lead

Lacy Beauchemin Senior Director

Lyndsay Booth GXG Manager, Experience

Nick Geier GXG Manager, Platform Strategy

Delaney Gilman Practice Lead, Experience

David Ellison Senior Director, Experience Partner

WHAT WE OFFER

Granicus Experience Group’s expertise and services

Technology powers change, but strategy fuels technology. Our multi-disciplinary team is driven to help government better serve the public in today’s digital world. We can help you analyse data and uncover insights, then develop and launch human-centred programmes and campaigns to achieve better outcomes.

Our full team

Strategy and programs

Design, develop, and manage a sophisticated programme to enhance the constituent experience across your owned channels.

Data and insights

Analyse quantitative and qualitative data to uncover valuable audience insights, website experience, and content optimisation. Analyse data throughout programme strategy and management. Discover insights for meaningful audience segmentation and message optimisation.

Creative and content

Take advantage of our digital content expertise to refine or create email or SMS messages, website content, graphics, videos, and more that work to inform, create clarity, and drive users to action.

Training and resources

Leverage our expertise to build internal skills and capacity. GXG develops a custom best-practice curriculum to improve your employees’ and contractors’ comfort and admin ability with Granicus technology. We develop the training curriculum based on specific needs and knowledge gaps.

RESOURCES

Learn more from our experts

Rethinking service delivery: Mid Devon District Council embraces digital transformation

The UK Consult | Episode 44: Build a home for your citizens featuring Mark Hynes

Applying human-centred design principles at Mid Devon

The UK Consult | Episode 43: Strategy + Technology = Success with GXG

GXG resources

BETTER GOVERNMENT EXPERIENCES DELIVERED

Let's work together to achieve better outcomes

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