GOVERNMENT EXPERIENCE CLOUD

Engagement Cloud

Build stronger connections with your community and really understand their needs, helping move beyond generic, one-size-fits-all communications to meaningful, tailored messages and notifications that foster genuine dialogue and understanding.

Find out more
Granicus Engagement Cloud: A visual representation of Engagement Cloud features, including multichannel digital communication, advanced analytics, sentiment analysis, audience segmentation, tailored experiences, user journey management, and instant subscriber growth via opt-in networks. The graphic highlights how connected technology, experience services, and data-driven insights work together to enhance resident engagement.
OVERVIEW

Connect with your community

Engagement Cloud combines public-sector expertise, data insights, and advanced end-to-end tools to keep citizens engaged throughout the entire public-service lifecycle. It delivers relevant, accessible experiences at every touchpoint — from onboarding campaigns and multi-step enrolments to everyday transactions and ongoing feedback — across email, SMS, and web.

Person sitting on a couch using a smartphone while holding a small dog, illustrating convenient, on‑the‑go engagement.
DRIVE SELF-SERVICE

Increase efficiency with effective engagement

Deliver clear, tailored communications at every stage of the user journey. Address issues promptly and build positive interactions with stakeholders at scale.

"Audience segmentation has been really, really key for us as a ‘place of places’ that communicates a little bit differently with various areas. It offers that more personalized touch of residents understanding that you’re talking about their village or you’re interested in what’s impacting them specifically. That we’re not just trying to share ‘catch-all’ messages.”
Nick Fromont, Digital Communications Business Partner, City of Doncaster Council
Read Doncaster Council's success story
Hands holding a smartphone with social engagement icons floating above, representing citizens actively sharing input and participating in community decisions.
ENGAGE YOUR COMMUNITY

Grow public participation

Establish compelling and accessible ways for citizens to express their values and actively participate in decision-making processes.

“We are a lot more consistent in approach now, and are reaching people that we didn't before.”
Dianne Brand, Community Empowerment Support Officer, Angus Council
Read Angus Council's success story
A person holds a smartphone showing a subscription sign‑in screen, illustrating easy digital enrolment for government programs.
INCREASE ADOPTION

Elevate program enrolment

Simplify the process for citizens to explore and engage in relevant government initiatives through focused outreach and streamlined enrolment processes.

“Granicus understands our need to bring those customer engagement platforms together to provide a much more aligned — a much more singular — experience for customers.”
Matt Luty, Customer Programme Manager, Hull City Council
Read Hull City Council's success story
A person uses a tablet displaying digital feedback and star ratings, representing transparent access to information and stakeholder input.
BUILD TRUST

Improve access, understanding, and trust

Ensure information and resources are transparent and accessible. Draw on stakeholder input to refine and enhance the services, programs, and policies you deliver.

“If we're serious about being a social landlord, if we're serious about improving our communities, if we're serious about meeting our corporate plan objectives, then this is what we’ve got to do … let's now spend our time and energy doing the things that make a difference to our customers instead of doing the things that we think might make a difference to our customers.”
Phillip Meek, Customer Wellbeing & Engagement Manager, Tai Calon
Read Tai Calon's success story
CLOUD FEATURES

Build meaningful connections to drive better outcomes with Engagement Cloud

Granicus’ holistic communication and engagement solution helps you treat each user as the individual they are and give teams everything they need to deliver great experiences to those they serve.

Multichannel digital communications

Multichannel digital communications

Reach constituents on whatever channel suits them best — whether that’s mobile, email, social, or web — with a 98% email deliverability rate. From one-off campaigns to step-by-step enrolment experiences to always-on workflows.

Happy, athletic African-American couple signing up for community news and updates on their phone. Overlay: A phone screen illustrating the sign up screen and account dashboard. Overlay 2: Email message sent illustrating 98% deliverability rate.
Targeted audience segmentation

Targeted audience segmentation

Target stakeholders specifically based on how they’ve interacted with your organisation. Leverage consented first-party data to enrich individual user profiles so you can give citizens the tailored experience they expect.

A diverse group of women smiling and reacting to tailored messages received on their cell phones.
Engagement and sentiment collection

Engagement and sentiment collection

Hear from residents on their terms. Capture feedback through mobile‑friendly tools, understand their views, and make improvements where they matter.

A young father riding his bicycle with his two daughters on a cycling path next to his community's public park. Overlay of Granicus' engagement platform, showing his contribution during a transport planning initiative where he requested adding a cycling path. Second overlay of sentiment analysis software analyzing his feedback as positive.
Technology alone is not enough

Technology alone is not enough

Technology is only one component of creating a successful digital government. The right partners ensure technology is aligned with the people and processes that make for great government experiences. Granicus Experience Services are included for all Engagement Cloud customers, providing a strategic partnership in the design, delivery, and optimisation of government experiences that drive measurable outcomes. Starting on day one, access a suite of services, including technical training, on-demand videos, step-by-step templates, and expert-led consulting workshops to upskill your teams and reduce risk.

Learn about our experience services
A male and female government employee collaborating receiving guidance and insights from
A woman holding a mobile phone and pointing to the screen, which is open to Granicus' Government Experience Agent (GXA).
GOVERNMENT EXPERIENCE AGENT

AI-enabled government experiences

Help citizens securely and safely navigate government information and deliver instant, accurate, accessible, multilingual services support with Government Experience Agent (GXA), Granicus’ AI-powered, public-sector trained digital assistant, offering 24/7 support.

Learn more about AI for government
ENGAGEMENT CLOUD

Deliver the experiences that matter most

Explore how Engagement Cloud helps public sector organisations deliver exceptional experiences for all.

Get started
Business woman outdoors
Resources

Discover guidance, insights, and best practice

SOLUTIONS

Engagement Cloud solution suite

Build trust, engagement, and transparency with citizens through improved government communications technologies and strategies.

FAQ

Engagement Cloud FAQ

Engagement Cloud is Granicus’s comprehensive solution designed to help public sector organisations connect with citizens through personalised, accessible experiences. By combining decades of public-sector expertise, advanced technology, and actionable data insights, it enables seamless interactions across email, social, web, and SMS — from onboarding campaigns to everyday transactions and ongoing feedback.

With Engagement Cloud, government agencies can:

  • Build a modern data foundation to better understand resident needs.
  • Make informed decisions to enhance trust, satisfaction, and participation.
  • Improve program efficiency and effectiveness through streamlined processes.

Engagement Cloud empowers public sector organisations to create meaningful connections with citizens while driving better outcomes for communities.

Engagement Cloud helps public sector organisations build trust, improve efficiency, and enhance citizen experiences through innovative digital solutions. Key benefits include:

  • Boost trust and satisfaction: Simplify access to information and services with clear, accessible communication that cuts through complex government structures.
  • Increase public participation: Engage citizens with accessible tools that make it easy to share feedback and participate in decision-making.
  • Improve program effectiveness: Deliver tailored content and streamline enrolment for more than 360M subscribers.
  • Optimise agency performance: Gain actionable insights and consolidate reporting with secure, flexible APIs to enhance workflows and decision-making.
  • Empower teams: Access a full-service digital agency to upskill staff and design programs that improve citizen experiences.
  • Reduce costs: Convert manual processes into cost-effective, data-driven digital service journeys.
  • Deploy proven technology: Implement lightweight, easy-to-use platforms at a fraction of the cost of building home-grown systems.
  • Automate communication: Send targeted, tailored messages that guide users to the right outcome, reducing reliance on call centres or in-person interactions.

Engagement Cloud is designed to help public sector organisations modernise operations, increase engagement, and deliver better outcomes for citizens and the people that serve them.

Engagement Cloud offers a comprehensive suite of tools designed to enhance government-citizen interactions through secure, equitable, and user-friendly solutions.

Key features include:

  • End-to-end engagement tools: Multichannel, secure, and equitable two-way engagement solutions tailored to every government use case.
  • Experience services: Continuous support and strategic guidance to deliver resident-focused digital experiences.
  • Data insights: Collect, evaluate, and leverage organisational-wide user data to inform strategy and improve experiences for citizens and staff.

These features empower public sector organisations to create seamless, impactful interactions that drive trust, participation, and efficiency.

Engagement Cloud helps public sector organisations reduce costs by:

  • Automating manual processes and communications into efficient, digital service journeys.
  • Replacing costly call centres and in-person interactions with targeted, automated messages that guide users to the right outcome.
  • Offering proven, easy-to-use technology platforms at a fraction of the cost of building custom systems.
  • Streamlining operations and improving program efficiency through data-driven insights and tools.

These cost-saving features allow public sector organisations to allocate resources more effectively while delivering better services to the public.

Engagement Cloud is one instance of Granicus’s Government Experience Cloud (GXC), our solutions for delivering unified experiences for every government interaction. Connect with a Granicus representative today to learn more about how these solutions are helping more than 7,000 public sector organisations worldwide support their teams to develop lasting community engagement and deliver high-quality digital services.

A woman wearing glasses leaning up against a wall and smiling.
START YOUR JOURNEY

Partner with Granicus to drive meaningful, productive interactions

Get started