The risk of poor deliverability: When your message doesn’t reach residents
Imagine sending out a critical public health update or an emergency alert, only to discover that a significant portion of your community never received it. Without verified deliverability rates, there’s no guarantee that your messages are reaching your residents. In the public sector, where trust and timeliness are paramount, this isn’t just an oversight, it’s unacceptable. Frankly, it’s just not good enough.
From siloed audiences to networked reach
Beyond deliverability, there’s the question of reach. Many platforms operate in isolation, leaving each organisation to build its audience from scratch. This siloed approach limits your ability to connect with residents at scale. This is why you should choose a platform that offers access to a vast, pre-engaged network of residents. It’s a move that will only serve to amplify your message and accelerate engagement.
Built-for-government security, compliance, and accessibility
Security and compliance are non-negotiable in the public sector. From GDPR to accessibility standards, your communications must meet the highest of benchmarks. Platforms that haven’t been purpose-built for government might lack the stringent certifications and safeguards needed to protect sensitive data and ensure inclusivity. A solution designed with these requirements at its core offers total peace of mind for communications, IT, and legal teams alike.
Delivering a resident-centric experience
Equally important is the resident experience; after all, people expect to receive relevant information in the format they prefer. Does your platform offer the opportunity for residents to self-subscribe to topics that matter to them? Are you empowering them to stay informed without being overwhelmed? This thoughtful level of personalisation is often missing from more generic platforms.
Smooth transitions: Switching platforms without disruption
Fearing costly disruption, some organisations hesitate to switch providers. But transitioning to a secure, scalable platform doesn’t have to be difficult. When reviewing solutions, find one that offers full migration support, training, and onboarding, points that ensure a smooth shift with no downtime. The result? Better engagement, stronger compliance, and a more resilient communications strategy.
A trusted partner in engagement
In the public sector, the stakes are too high for “good enough.” Your residents deserve communications that are secure, accessible, and effective. If your current platform can’t deliver on those promises, it’s time to consider one that can. Granicus’s Communications solution (govDelivery) isn’t just a platform — it’s a trusted partner in building stronger connections with the communities you serve.
