Enhance the university journey
With our newest eBook, we at Granicus are empowering admissions teams like never before. From prospective students to alumni, consider the following strategies to tap into every phase of the university lifecycle:
Seize the opportunity to stand out
With competition among universities for prospective students more intense than ever, the need for institutions to stand out from the crowd has never been more important. Careful and considered communication offers a way to truly transform and differentiate your admissions process. Seize this opportunity to ensure that your institution stands out from competitors, all while connecting with students at every phase of their learning journey.
Create targeted messaging for increased applications
Granicus are experts in enrolment, helping universities to increase applications and admissions through tailored and targeted messaging. By creating content that incorporates your entire prospectus and by linking requests for information, we ensure that your university remains front of mind throughout the application process. What’s more, our global network of more than 330 million subscribers allows you to promote your institution at an international level.
Engage with prospective students early
Start engaging with prospective students from their first interaction with your university. Capture their details through simple tweaks to your homepage and offer content that excites and inspires. Our solution offers 99% deliverability rates, ensuring that your carefully written emails don’t end up in junk folders and that you can start to build your audience for clearing now. After all, when it comes to admissions, your reach is everything.
Strike the right tone with prospects … and their families
Once students apply, engage them with relevant communications. Highlight your institution’s unique experiences and offer content that nurtures and reassures both students and their loved ones. This kind of thoughtful messaging is yet another way to help differentiate your institution from competitors. Just remember: An application is not an acceptance, and admissions teams should always proactively work to maintain a prospect’s interest.
Build trust through transparency
Stop bombarding students with hundreds of emails per week; instead, create a preference centre where students and parents can opt in to receive the types of information that truly interests them. Going one step further, you can even tailor drip campaigns to immerse them in the life and culture of your university. With Granicus, you can rest assured that your content is not only reaching the right audience, but building trust, loyalty, and engagement.
Foster continuous engagement — from student to alumni
Think about how you can engage with students throughout the university lifecycle, thereby fostering trust — and most importantly — turning them into natural advocates of your institution. Consider sharing the achievements of recent graduates to inspire current and prospective students. Likewise, by keeping comms flowing with recent alumni, you can create rich opportunities for jobs and mentorships.
Integrate for success
Creating a cohesive educational ecosystem means knocking down any technological silos that might be standing in the way of your success. Integrated teams and streamlined technology serve to enhance collaboration and efficiency. What’s more, this enables you to reinvest savings into initiatives that elevate the overall student and alumni experience.
Unlock the future of admissions with Granicus
Granicus empowers admissions teams to grow their audience, enhance engagement, and increase admissions. By implementing our solutions, you can tap into the entire university lifecycle, creating communications that resonate with students, graduates, and alumni.
